Brandon Redlinger

Run demand gen, ABM, product marketing, and GTM strategy for four concurrent B2B SaaS engagements (seed to PE-backed growth stage). Embedded with founders and CEOs as the only marketing leader on most accounts.

• Avarra (seed, AI sales avatars): Built six Clay workbooks that run the demand engine end-to-end with zero in-house marketing team. Generated $2.2M in pipeline; 12 enterprise opportunities opened in a single month at $100K+ ACV (up from $60K prior); 56% open rate on cold outbound. Company now at $800K per quarter, one year in.
• Obin AI (seed, AI agents for financial services): Took the company from stealth to public launch in two weeks from joining in March 2026. Pre-embargo Axios feature, founder-led LinkedIn amplification, Google Cloud co-marketing approval, enterprise event sequence (Google Next, NY Tech Week, Motive Partners VIP). $6.75M in pipeline coming out of stealth; 500+ LinkedIn interactions and 30–40 identifiable enterprise prospects in the launch window.
• Dodge Construction Network (~$200M ARR enterprise data): Led ABM expansion into Building Product Manufacturer white-space accounts. Built a SalesLoft cadence rooted in construction-specific trigger events and the first paid LinkedIn motion the company had attempted against this segment. $276K in pipeline in two weeks against a $90K goal.
• Vantage (fractional CMO advisory, started May 2026; engagement in flight, results pending): Three-pillar scope covering GTM systems and data foundation, demand capture and trial activation, and workflow development to enable the incoming marketing ops hire.
• Additional advisory engagements: FirmPerformance, Clay, BenchmarkIt.ai, Noble, ValueCore, Incentiv, UseGems.

Newsletter and LinkedIn platform on AI-native GTM for growth-stage B2B SaaS. Built from zero into a credibility platform that drives inbound deal flow.

• 1,547 newsletter subscribers (0 to 1.5K in 8 months) at 46.7% open rate, more than 2x the B2B benchmark.
• 30,865 LinkedIn followers and 1,539,702 impressions in trailing 12 months; three posts above 100,000 impressions, including the AI origin story (231,931 impressions, 4,396 comments).
• Inbound partnership outreach from LinkedIn, Perplexity, Snowflake, Demandbase, and Zapier.

Led marketing for the inbound scheduling and routing platform during a major repositioning and platform launch. Managed 5 FTE plus 5 contractors across product marketing, social media, design, demand gen, paid acquisition, ABM, content marketing, partnerships, and field marketing.

• Led company repositioning, rebranding, and new platform launch, generating 3.2M organic impressions.
• Managed a $1.5M quarterly program budget producing $7.2M in pipeline.

Owned the entire marketing organization at the talent intelligence and reference-check platform. Eventually oversaw sales development, partnerships, and community in addition to demand and product marketing.

• Managed 12 FTE; expanded scope to include the full marketing department, SDR org, partnerships, and community.
• Increased pipeline generated by 39% and exceeded pipeline goals 4 out of 6 quarters while operating with 42% less budget.
• Took partnerships from ~10–15% of pipeline to ~30% by cutting the partner roster from 30+ down to 3 strategic relationships, locking in shared incentives (20% deal credit vs. industry-standard 10%), and building joint go-to-market plays.

Owned product marketing, content marketing, and social during the rebrand and category expansion from sales dialer to revenue operations platform.

• Led the rebrand from RingDNA to Revenue.io: new name, visual identity, website, and corporate positioning.
• Stood up the product marketing function from scratch: positioning, messaging, pricing/packaging, GTM, enablement, and lifecycle strategy across multiple product lines.
• Managed 5 FTE across content, product marketing, web development, and social.

Led demand gen, ABM, content, field marketing, and partnerships after the Engagio acquisition.

• Managed 12 FTE on a $1.15M quarterly program budget producing $6.7M in pipeline (a 47% QoQ increase).
• Built programmatic and strategic ABM programs targeting mid-market and enterprise accounts that generated up to $120 of pipeline for every $1 of marketing spend.

Early GTM team hired by Jon Miller for "brand and demand". Owned everything from demand gen to product marketing to SDRs during growth from ~$1M ARR to ~$10M ARR and subsequent acquisition.

• Led all content, website, corporate communications, and digital marketing, contributing to 4x growth in pipeline and 3.5x growth in ARR.
• Planned and executed GTM for product launches and ran corporate communications.
• Ran the SDR team of 11, trained them on new tools and playbooks, and increased pipeline generated per SDR by 23%.

• Director of Marketing, PersistIQ (Jun 2015 – Sept 2016): Built the marketing engine generating 24,000+ leads; automated top-of-funnel prospecting, lifting opps per SDR by 71%.
• Head of Growth, Indestructible Success (Mar 2013 – Jun 2015): Led marketing, sales, and business operations contributing to 630% ARR growth.
• Sr. Account Executive, Institute for Integrative Nutrition (Mar 2011 – Feb 2013): Top sales rep 7 of 8 quarters; exceeded quota by 137%+ every quarter, including two quarters above 220%.